REICHSHOF, Germany (BRAIN) — The privately-owned corporate that owns the tire emblem Schwalbe is reporting 2022 gross sales of 335 million euros ($359 million), up 20% from the yr prior. It was once a brand new corporate gross sales list in its Fiftieth anniversary yr.
The corporate stated it expects a decline in gross sales in 2023 however stated it’s assured of good fortune within the medium time period.
Frank Bohle, the CEO of Ralf Bohle GmbH, the corporate that owns Schwalbe, stated, “The previous enterprise yr marks some other bankruptcy within the good fortune tale we now have been writing at Schwalbe for fifty years now. This construction makes me more than happy. The foundation for that is above all our top of the range merchandise in addition to our everlasting leading edge spirit.”
The corporate stated persistently top call for for e-bikes contributed to the a success yr. The corporate additionally introduced the Schwalbe Recycling Gadget in Germany. Below the machine, shops takes again used tires and recycles them to be used in new Schwalbe merchandise. Schwalbe will release its first motorbike tires constructed from recycled fabrics in June.
The corporate additionally has introduced a Youngsters’s Advisory Council, which provides youngsters and younger other folks a voice within the corporate.
For the 2023 enterprise yr, Schwalbe stated it expects a decline in turnover within the decrease double-digit share vary. Elements contributing to that forecast come with the economic system and industry-specific elements equivalent to top stock ranges
“The exterior elements cloud the outlook for this yr, however I’m satisfied that the bicycle {industry} will proceed its extraordinarily sure construction of the previous years within the medium time period. There is not any approach across the mobility turnaround, despite the fact that we’d after all like to peer a quicker tempo,” stated Bohle.
Ralf Bohle GmbH was once based as a motorcycle part exporter in 1922 by means of the brothers Eugen and Willy Bohle. In 1973 the corporate started to focal point completely on bicycle tires underneath the Schwalbe emblem. It based a three way partnership with the Korean family-owned corporate Hung-A that continues.
“Now we have constantly listened to what the marketplace needs. On the identical time, we now have been specializing in the bicycle for 5 many years and feature at all times caught to the product, which has made us robust. To reside as much as our declare as an innovation chief, we proceed to expand ourselves and our tires on a daily basis,” Bohle stated.
The corporate now employs 204 at its headquarters in Reichshof, Germany. Any other 68 workers paintings in subsidiaries in France, Nice Britain, Italy, the Netherlands and North The usa. Tires and interior tubes are produced by means of Hung-A at factories in Indonesia and Vietnam.
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