SAINT-GEORGES, Quebec (BRAIN) — Canadian motorbike emblem Rocky Mountain has got the German bicycle distributor BikeAction. Since 1988, BikeAction has been the logo’s distributor in Germany, Austria, the Benelux, Slovakia, the Czech Republic, and Slovenia.
“Rocky Mountain has a wealthy historical past with BikeAction. Once we started providing motorcycles across the world, Germany used to be the primary marketplace we expanded to,” stated Rocky Mountain’s government chairman, Raymond Dutil. “Since our early beginnings in Germany, BikeAction has at all times performed an integral phase within the internationalization of our product and design; using us to have a aggressive international lineup, together with the notable development of our E-bike providing, Powerplay. This marks a in point of fact particular milestone for each companies.”
BikeAction will stay working as a separate entity with the fortify of Rocky Mountain’s Canadian headquarters. No body of workers adjustments are expected.
BikeAction’s proprietor and president, Christoph Goebel, stated “as I transition into retirement, discovering a house for BikeAction inside of Rocky Mountain felt like a herbal are compatible for the trade. Mr. Dutil has at all times instilled a family-owned custom for Rocky Mountain that parallels the ethos of our distribution trade.”
Rocky Mountain CEO Katy Bond stated: ”In some ways, we have been running in combination as one for years, bonded over a love of 2 wheels. As we transfer into a brand new bankruptcy for Rocky Mountain, it changed into transparent we had to be beneath one roof.” She persisted, “the imaginative and prescient for Rocky Mountain and BikeAction’s long run is singular and centered. By way of rising a powerful Eu basis for the logo, we will be able to inspire extra other people to get out and enjoy the natural pleasure of motorcycles.”
Supply By way of https://www.bicycleretailer.com/world/2023/03/14/rocky-mountain-buys-its-german-distributor-bikeaction