Reeb says new metal path motorbike release helped develop gross sales through 65%

LYONS, Colo. (BRAIN) — Reeb Cycles stated it has observed gross sales develop 65% because it introduced its metal SST path motorbike in September. The privately held corporate didn’t unlock different gross sales figures.

The motorbike, made in Reeb’s Colorado facility, options 3-D-printed and laser lower metal portions. It’s the fruit of the corporate’s funding in production and engineering, which together with hiring former aerospace engineer and entrepreneur Steve Ziegler as president ultimate yr. Ziegler had consulted with Reeb for a number of years earlier than becoming a member of complete time. 

“We are bringing other folks, era, and tradition in combination to broaden odd merchandise,” stated Ziegler. “Reeb is dedicated to preserving the grassroots vibes and beautiful craftsmanship which are synonymous with the logo, all whilst turning in motorcycles with remarkable on-trail efficiency and offering our clientele with industry-leading customer support.”

Ziegler stated Reeb will proceed to amplify its infrastructure to extend capability and cut back lead instances.

Reeb — which spells beer backwards — was once based through craft brewer Dale Katechis in 2011, first as an in-house body construction operation to provide worker motorcycles. Whilst Katechis later offered the brewing corporate, he keeps Reeb in addition to a a number of eating places in Colorado and different similar companies. Along with Reeb’s manufacturing facility in Lyons, the logo operates a demo, retail and full-service motorbike store throughout the CyclHOPS Motorbike Cantina eating place in close by Longmont.