MURRIETA, Calif. (BRAIN) — Pierer E-Motorcycles North The us is tweaking its call and introduced it’s now uploading a 3rd e-bike emblem — GASGAS — to the U.S. marketplace.

The brand new call for the North American operations of Austria’s Pierer Mobility AG is: PIERER New Mobility North The us Inc.

The corporate lately sells its Husvarna e-bikes thru its U.S. and Canadian motorbike sellers. It sells Felt bicycles, which it purchased closing yr, thru bicycle sellers. GASGAS e-bikes will probably be first of all offered thru motorbike sellers in North The us.

GASGAS started in Spain in 1985 and was once first referred to as a trials motorbike emblem. Beneath Pierer, which bought the emblem in 2019, it has expanded into extra motorbike classes and added e-bikes.

“The call alternate displays the a hit continuation of building throughout the bicycle trade, which matches some distance past e-bikes,” stated John Hinz, the CEO of PIERER New Mobility North The us. “Our ongoing willpower towards this rising phase of industrial is additional strengthened in the course of the funding into the FELT emblem and building of the following technology of Husqvarna e-bike merchandise, along with the thrill of bringing a brand new emblem to the marketplace with GASGAS Bicycles.”

In an interview with BRAIN previous this autumn, Hinz made transparent that Felt Bicycles will stay an IBD emblem enthusiastic about efficiency motorcycles in all classes, and will probably be to be had handiest thru brick-and-mortar sellers. He urged on the time that Husqvarna e-bikes may change into to be had to bicycle shops at some point. U.S. motorbike shops be offering just a small a part of Husqvarna’s expansive e-bike product line, he stated.

A Pierer consultant instructed BRAIN that GASGAS will announce main points of its North American e-bike product line on Dec. 15; Husqvarna will do the similar on Dec. 20.

Pierer Mobility additionally sells KTM bikes within the U.S. and Europe. KTM bicycles come from an absolutely separate Austrian corporate; they’re offered within the U.S. through Cycle Pressure Staff. 

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