CHICAGO (BRAIN) — ABUS has added HLC and Serfas as U.S. vendors. ABUS mentioned each vendors have “superb” warehousing and delivery groups that can strengthen the retail ordering enjoy.
“When having a look to extend our distribution type, we needed to seek out companions that had cast relationships throughout the {industry} and may assist beef up our expansion with IBDs,” mentioned Brian Orloff, ABUS VP of gross sales and advertising and marketing. “As our distributor in Canada, HLC has been an out of this world spouse, and we’re excited to paintings with them in each markets. Serfas is a well-respected logo with a devoted gross sales group and group of workers that has us excited for the long run.”
Pat McGinnis, HLC CEO, agreed.
“We’ve got individually observed the good fortune of ABUS in Canada and are excited to be a part of rising the trade right here in the US,” he mentioned. “With an unheard of collection of locks, and rising lineup of helmets, the long run is shiny for ABUS.”
As a part of the adjustments, ABUS additionally will take over processing keyed-alike orders via its OneKey program. This alteration will simplify and streamline the method, in line with ABUS, making it more uncomplicated for retail outlets and customers to position orders and benefit from this system.
“As a circle of relatives trade, Serfas is proud and excited to spouse with every other circle of relatives trade, ABUS,” mentioned Ray Kuipers, Serfas CEO. “This mix of the 2 firms will proceed our 30-year custom of supporting IBDs with superb merchandise that deliver worth to the broker and their shoppers.”
Throughout the transition, the ABUS group will probably be to be had to reply to any questions and lend a hand its companions. ABUS can also be reached at gross [email protected] or at 312-640-1111.
Supply Via https://www.bicycleretailer.com/industry-news/2023/03/17/abus-expands-us-distribution-hlc-serfas